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Every candle plants a tree

Hi I'm Jen!

I started my business in 2015 when I was looking to create something truly natural in the beauty space. I was working at a natural juice company in London that didn't use any preservatives or artificial components and I wanted to embody that ethos to start something of my own. I began learning about the potential harms of artificial fragrances and it dawned on me why the candles I loved were constantly causing me headaches. One morning my husband and I even noticed soot in our noses from a candle and that really worried me.

I did some research and realized that not only should I look for clean burning plant based waxes, but that a lot of the "natural" candles on the market were still using artificial fragrance. After moving back to Canada I started developing some 100% natural candles scented only with essential oils. Customers began sharing their stories of how these candles were so much more tolerable than what they had found on the market, and I knew I had a hit!

I've always been a big plant lover and I love gardening, even though I don’t always have the greenest thumb! I was really inspired by mother nature with the design of our products and our packaging and wanted to showcase the true beauty the planet has to offer.

I'm passionate about helping people improve their self care by replacing artificial fragrance in their home so they can breathe easier and lighter with no headaches. If you're like me and want to lead a healthier lifestyle, small swaps like healthier candles can make a big difference to how you feel!

Don’t just take my word for it, here’s what some of our customers have to say about our products!

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